TV ratings for Vegas venture show slow initial take up for NRL in the US

61,000 tune into American broadcast of Souths v Manly game‘No sugarcoating’ low figures, says TV ratings expertThe NRL’s Las Vegas showcase has failed to win over American viewers, after ratings showed just 61,000 tuned in to see the Rabbitohs take on the Sea Eagles in prime time on Saturday night.The NRL has emphasised the sport’s goal in going to the US was to increase television audiences, sell subscriptions to its Watch NRL platform and build American gambling revenues. Continue readingread full article

Source: TheGuardian

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